A local citation means mentioning a local business, restaurant, or place name. Its uses have increased nowadays. Citations are useful because it assists people to unearth local businesses. Further, it also influences local search engine rankings.
Why Local SEO Needs Business Citation
Local citation building is beneficial for local SEO. It enhances the validity of any business and justifies whether the business-related info is true or false. If Google sees that precisely the exact info exists on multiple websites, this authoritativeness will spread onto the business.