Off-page SEO is also known as off-site Seo. It indicates what other people are saying about the site. Further, the works of Off-page SEO generally happen outside of the blog. This is why it is off-page SEO.
When your site gets a good ranking in the search engine, it’s time to do some work outside of the website to increase the number of organic visitors.
Off-page SEO is a fundamental part of SEO. It is like a painting. Without paint, a wall’s structure will be damaged for sure. The same thing goes for Off-page SEO.
Without its presence, a site’s composition won’t be effective and it will fail eventually.
Some examples of Off-page SEO are earning backlinks, creating branding, infographic creation, etc.
Why Off-Page SEO is Important?
Some people say that Google has abandoned Off-page SEO. But, it's wrong. The importance of Off-page SEO is still at large. Let’s check out some valid reasons why Off-page SEO is so important -
● Google likes website branding so much. The websites that have extensive popularity online, Google like to rank them earlier.
● Google has a ranking factor named PageRank. This algorithm is generally used for checking out the quality and quantity of the backlinks (backlink is an essential part of off-page SEO).
● If users provide good reviews of the site, Google considers this and gives a good rank to the site.
● Off-page SEO massively assists to brands increase their places in SERP ranking. The higher your site ranks in the SERP, the possibility of getting CTR increases. Moreover, people will start to visit your site more than ever.
Here are some of the most essential features of Off-Page SEO. Let’s check -
- Article Submission
- Guest Post
- Web 2.0 Submission
- Google Listing
- Business Listing / Local Listing
- Image Sharing
- Forum Posting
- PDF & PPT Submission
- Social Bookmark
- Directory Submission
- Video Share
- Question & Answer Submission
- Classified Ads
- Blog Comment
- Infograph Submission
