External link means providing the backlink of your site to another site. Don’t give it too much. Only provide it to high-quality sites. Otherwise, Google could find these links spammy.

Premium Yoast Settings

Purchase and set up the premium Yoast version on your site. You’ll learn the thick and thin of SEO through the premium Yoast. Optimizing the content in premium Yoast will also massively assist your content to rank in Google.

Clean Permalink Structure

A clean permanent structure is necessary to get a good sight in the search engine. The permalink should be written according to your focus keyword.  

Besides, the reason is if you write a permalink that matches the main keyword of the post, the chance of the content ranking in the search engine gets increases.  

Most people ignore this fact and write a URL as their wish. But, it’s a wrong approach. Sometimes, a proper permalink structure can be the reason to get a higher ranking in Google. So, ignoring this fact is absolutely terrible.