The first question is what is the full form of SEO? Well, SEO stands for Search Engine Optimization. If we say more clearly, it is optimizing the process of content or a website so that it can rank in the search engines.
The difference between SEO and paid advertising is that SEO can generate organic traffic. It means you don’t need to pay to draw traffic in this space.
SEO is about knowing the search intent of people, what they’re looking for, what type of keywords they’re using, etc.
Hence, when you learn these answers, you can connect to the audience with your website and content as solutions.