Firstly, you need to research KW to write content about a topic. KW research is the primary thing. For instance, Backlinko boss Brian Dean once said - “SEO is nothing without proper KW”.  

After getting the KW, you need to write super content about the topic. In a word, SEO is kinda disabled without KW.

A few years ago, writing the focus KW for multiple times in the content indicates content optimization. It was a huge part of On-Page SEO optimization. However, things have changed considerably in recent times.

In today's SEO system, if you use targeted KWs unnecessarily, it will be considered KW stuffing. As a result, Google can consider it as low-quality or over-optimized content and demote it.

So, you must take a smart approach. Keep aside the KW stuffing. Instead, focus on write to a user-friendly article.

Try to understand the user intent and write in accordance with it. It could lead to a high amount of visitors. After picking a perfect KW and writing an article, now it’s time to optimize it.

On your site, you can start content optimization by choosing a long-tail keyword at first.

Long-tail KWs don’t get a massive amount of search volume. As a result, the chances of ranking on Google’s first page gets increase. But, it doesn’t matter whether you’re willing to go with a long-tail KW or not, you can optimize your page for SEO exactly in the same way.

In order to optimize the On-Page SEO in the content, you could follow some checklist. Here are the main checklists which are essential for on-page SEO optimization.

 ●    Include the main KW in the first 100 words of the content.

●    When it comes to Google, using the focus KW in the title tag is necessary.

●    Try to put the main KW in the page’s URL.

●    Use the KW in the H1 and H2 subheader.

●    Use KW-rich images in the content.