Content Optimization

Firstly, you need to research KW to write content about a topic. KW research is the primary thing. For instance, Backlinko boss Brian Dean once said - “SEO is nothing without proper KW”.  

After getting the KW, you need to write super content about the topic. In a word, SEO is kinda disabled without KW.

A few years ago, writing the focus KW for multiple times in the content indicates content optimization. It was a huge part of On-Page SEO optimization. However, things have changed considerably in recent times.

In today's SEO system, if you use targeted KWs unnecessarily, it will be considered KW stuffing. As a result, Google can consider it as low-quality or over-optimized content and demote it.

So, you must take a smart approach. Keep aside the KW stuffing. Instead, focus on write to a user-friendly article.

Try to understand the user intent and write in accordance with it. It could lead to a high amount of visitors. After picking a perfect KW and writing an article, now it’s time to optimize it.

On your site, you can start content optimization by choosing a long-tail keyword at first.

Long-tail KWs don’t get a massive amount of search volume. As a result, the chances of ranking on Google’s first page gets increase. But, it doesn’t matter whether you’re willing to go with a long-tail KW or not, you can optimize your page for SEO exactly in the same way.

In order to optimize the On-Page SEO in the content, you could follow some checklist. Here are the main checklists which are essential for on-page SEO optimization.

     Include the main KW in the first 100 words of the content.

    When it comes to Google, using the focus KW in the title tag is necessary.

    Try to put the main KW in the page’s URL.

    Use the KW in the H1 and H2 subheader.

    Use KW-rich images in the content. 

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