Internal links are crucial in on-page SEO optimization. These links make visitors easier to enter your site. Moreover, the indexation process of the web pages also becomes convenient. This is how the site ranks higher position.

When you link another content to your own content, then this kind of link is known as an internal link. In SEO, these types of internal links are very beneficial. This is how the internal backlink starts to create.

Yes, internal links can’t bring organic visitors to your site. But, it can keep visitors on your site for a long time. Henceforth, the pageview of the site gets increases.

Contrariwise, due to the visit to another site, the bounce rate of your content gets lessened drastically.

Note - It would be best if you do the internal link in the focus keyword’s anchor text. This is how you can get more value in the On-Page SEO optimization.